All about the biggest trends in business in 2023
As the end of 2022 approaches, many people start reflecting on the past. Of course, we cannot predict the future. Nevertheless, looking forward to the future is a great moment. Furthermore, the last few years are a clear example of that. Especially now that the world is facing challenges around climate, energy, migration, water, and the job market, it is difficult to predict what is coming. Unpredictability is one of the more significant trends for 2023, but what are the others?
One predicted trend in 2023 is that companies that add value to society will gain territory (Van Leeuwen, 2022). Sustainability will likely become a top priority. Especially the younger generations, like millennials and Gen-Z, are more active when it comes to sustainability. Because these groups increasingly represent the consumer demographic, it is also essential for companies to consider them when shifting to more sustainable solutions (Simon Kucher, 2021; Business Wire, 2021).
Moreover, many companies are facing pressure to meet demands. This pressure comes from both material shortages in the supply chain, as well as shortages in the job market. For 2023, it is expected that service and product quality, and customer experience will be under pressure. Because there are not enough people to perform jobs like customer performance, companies could choose to change processes completely. Because manufacturers, installers and construction companies do not know when and if materials can be delivered, how will these companies respond to the demand (Van Leeuwen, 2022)?
Because the situation in the world changes every minute, being able to respond is the only way to keep your head up when it comes to owning a business. Furthermore, it is of increasing importance to stay agile with your company as it is becoming the norm. To adapt to an ever-changing world, it is crucial to have strategic foresight, strategic flexibility, and a flexible organisation with agile employees. So the company can respond to changes in an agile and resilient manner (Van Leeuwen, 2022).
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